Swatch Full Blooded Collection Review

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Previously, we reviewed Swatch New Gent Lacquered Collection. It is made of plastic. This time, let’s have a look at Swatch watches that are made of metal. You may think that metal watch is boring, as the case and the band is either silver or dark color. However, it is not the case for Swatch Full Blooded Collection. [Read more…]

First Time Swatch arrives at BaselWorld

Swatch Sistem51 Automatic

This year BaselWorld exhibition has a huge change, this lead to a big different in the setup of different watch brand. Luxury watch brands are welcome by many people in the exhibition, but one of the most exciting events should be the first arrival of Swatch watch in BaselWorld exhibition. [Read more…]

Swatch New Gent Lacquered Watch Review

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Swatch New Gent Lacquered watch is Swiss Swatch’s new collection for Spring/Summer 2013. It is more than an usual tradition quartz watch. It is a funny and colorful watch that won’t make you feel bored. [Read more…]

Will the Swatch Group save the industry again?

When it comes to Swiss made watch, many people think of expensive and luxury watch with over 100 years of history. Indeed, the Swatch Group, a young 30 years old company was a savior of Swiss watchmaking industry in early 80s. It not only saved Swiss watchmaking industry, but also helped Swiss to regain the honor for watchmaking. Today, mobile device can act as a watch to tell you the time, watch is not an essential product. Will the Swatch Group save the watch industry again? [Read more…]